General [TLA/TLE] [UB] Avatar: The Last Airbender

It is not even that difficult to blend in with Magic's aesthetics, even if you discount negative outliers like Aetherdrift. I mean, there is a lot of room on a spectrum between Bloomburrow and (New) Phyrexia.

"Feeling Magic" is really mostly just being essentially a fantastical world telling a story involving spellcasting and fantastical creatures. If they would only do crossovers with IPs set in well crafted, rich fantasy worlds including some kind of magic, I would be 100% pro UB.
yeah, I was skeptical of Bloomburrow before it came out because I was worried "Redwall set" was gonna go the same way as "cowboy set" but it turned out to be great - there is definitely a lot of room, even Edge of Eternities is like... mostly Magic-feeling. definitely closer than DSK/OTJ/DFT, though I think it's too far out there for me personally
 
I think Avatar specifically works because the way it does its worldbuilding fits really well with how Magic has historically done worldbuilding, which is that it tends to revolve around broad factions with most legendary characters being exemplary of the faction they're from.

Take Stitcher Geralf as an in-universe example - within the context of Innistrad, he's not terribly exceptional in the grand scheme of things. Sure, he's good at stitching corpses together into zombie monsters, but that's something that people can just do on Innistrad (to the point where you can make "necromancer" a backup job). What makes him a fun character is his incredibly catty relationship with his sister - both of their styles of necromancy are involved in their spat, but you're given a sense that "two siblings squabling over the best approach to making walking corpses" is just a thing in Innistrad.

Similarly, Iroh isn't a fun character because he can conjure and control fire using kung-fu, because that describes a large portion of the culture he comes from - no one in Avatar is remotely surprised that firebending exists. What makes him fun and endearing is that he's a wise old man who loves tea and acts as a counterweight to his more fiery nephew. So you end up with a fun character that people like that also tells you "hey, cool fire powers are just a thing that people have".

Why this is important is clear if you think about it from a draft perspective - if you draft some firebenders and then see Uncle Iroh in a pack, you go "oh, look, it's a special fire guy!", which gets built on by seeing cards with quotes from him or cards showing him doing stuff that isn't an expected Cool Fire Dude thing (like running a tea shop). It also works in reverse - if you run into Iroh first and then see firebenders, you get the "oh wow, being a cool fire dude is normal here, that's cool" vibes that help sell you on the setting. Having repeated setting details helps build the whole thing into a more cohesive whole.

Contrast that with Spiderman, where the specific characters you're presented with are either a mass of "spider heroes" that you're assured are all super special but don't have a benchmark for if you aren't a pre-existing spider-fan or are a one-off villain that doesn't connect into anything else. If you don't go into the set with spider knowledge, the mechanics are left to carry everything because the themes simply don't cohere, because every single legendary creature is trying to be a special snowflake when a draft set can only really handle a couple weirdo outliers. "Oops all the legendary creatures!" should be a precon thing, where people can skim through the cards and see everyone in context.

tl;dr: Magic traditionally uses characters as the flavor/vibe equivalent of a draft signpost, and Avatar happens to work pretty well in that style.

...

That said, I feel like they kinda shot themselves in the foot by deciding to give each major character multiple legendary creature cards showing them at different points in the story. I kinda get why they did it, but I feel like it'd be much more effective if, say, The Art of Tea replaced Iroh, Tea Master in the main set. Show me that Iroh loves tea, WotC, don't tell me!
 
Still wouldn’t be a fan even if they hit the nail on the head with some cute memes or excellent designs or even with settings that look very Magic-like.

UB doesn’t move the story forward. Zero lore. Just a cash grab and nothing more. This game is not for the fans anymore. It’s for the next fans.
 
Who is the least legendary creature in all of Magic?
It’s Aang or Spider-Man yes?
Now that the spoilers are all (?) out for Avatar, looks like Aang just edges Peter Parker at 9 to 8, although there's a few non-Peter Parker Spider-Mans as well.

If you're curious


vs



And I'm not sure if Superior Spider-Man should count as it's Doctor Octopus in Peter Parker's body.

I'm kind of becoming used to UB now (although I'm still not really putting any in my cube), but this is the aspect that annoys me the most. It's so difficult to talk about the cards when so many of them have the same name, and off the top of your head are you going to remember the difference between Amazing Spider-Man, Spectacular Spider-Man, Sensational Spider-man, and Ultimate Spider-Man? Or Ghost-Spider, Gwen Stacy vs Gwen Stacy//Ghost Spider, or Toph Earthbending Master vs Toph Greatest Earthbender? Those might as well be the same name!
 
Yeah it’s like every three months they find a new way for UB to hurt the players. Last time it was the inclusion into Standard. Now it’s the duplicate legendaries.

If anyone didn’t know: 2026 will have more UB sets than Magic sets. It’s going to be 6 vs 5.
 
off the top of your head are you going to remember the difference between Amazing Spider-Man, Spectacular Spider-Man, Sensational Spider-man, and Ultimate Spider-Man?
easily, that last one's Miles Morales and not a Peter at all!

...I know this because of non-Magic knowledge and I still can't tell the other three apart. I didn't actually know that the backside of the flip card wasn't named "Ultimate Spider-Man, Miles Morales" until drafting this post (even though it obviously would not fit on the card)

haha wait, long dormant comics neuron fired. he's Amazing when he's hitting other people, and Spectacular when he's hitting you

If anyone didn’t know: 2026 will have more UB sets than Magic sets. It’s going to be 6 vs 5.
surely they couldn't release eleven sets in a 12-month year, you must be mistaken :)
 
Now that the spoilers are all (?) out for Avatar, looks like Aang just edges Peter Parker at 9 to 8, although there's a few non-Peter Parker Spider-Mans as well.

Aang also has the excuse that those 9 cards are technically split across two sets, but still.

(I feel like spoiling TLA and TLE together was just too much.)
 
easily, that last one's Miles Morales and not a Peter at all!

...I know this because of non-Magic knowledge and I still can't tell the other three apart. I didn't actually know that the backside of the flip card wasn't named "Ultimate Spider-Man, Miles Morales" until drafting this post (even though it obviously would not fit on the card)

haha wait, long dormant comics neuron fired. he's Amazing when he's hitting other people, and Spectacular when he's hitting you


surely they couldn't release eleven sets in a 12-month year, you must be mistaken :)

You’re absolutely right and I’m sorry about that!
It’s 4 vs 3
 
This game is not for the fans anymore. It’s for the next fans.

You're not representative of all (old) fans. I am an old fan and I prefer a rich UB world to many of magic's original settings, which are sometimes super one note (even older ones, like theros being a whole plane looking like a single place from our world in the past, same culture/architecture/fauna).
 
I didn't actually know that the backside of the flip card wasn't named "Ultimate Spider-Man, Miles Morales" until drafting this post (even though it obviously would not fit on the card)

I'm not surprised you hadn't realised because there's also:

 
You’re absolutely right and I’m sorry about that!
It’s 4 vs 3
You know, I wasn't completely sure you had the numbers wrong. Like, I remembered "UB majority by 1", but given how fast these sets have been coming I was more hoping than actually sure there weren't going to be eleven sets next year.
I'm not surprised you hadn't realised because there's also:

sigh (lmao)
You're not representative of all (old) fans. I am an old fan and I prefer a rich UB world to many of magic's original settings, which are sometimes super one note (even older ones, like theros being a whole plane looking like a single place from our world in the past, same culture/architecture/fauna).
Agree with this to at least some extent, UB not fitting and feeling lazy is a symptom of many sets' designs feeling lazy* (OTJ etc) and... proooobably not an inherent failure of the concept? I mean I would still prefer to not have it. But I think it's partially the accelerated set release schedule and not hiring way more people to compensate, and so on.

*example: actual Spider-Man Fans (afaik) don't think the Spider-Lore is lazy and incoherent most of the time, but the associated Magic set feels incoherent. this is not a fault of the comic books writers!
 
You're not representative of all (old) fans. I am an old fan and I prefer a rich UB world to many of magic's original settings, which are sometimes super one note (even older ones, like theros being a whole plane looking like a single place from our world in the past, same culture/architecture/fauna).

You’re simply arguing that you aren’t one of the fans I was speaking about. You might be old but you’re not pro Magic like it used to be appearently. If enough people would give a fuck then the game wouldn’t have taken this turn.
 
Still wouldn’t be a fan even if they hit the nail on the head with some cute memes or excellent designs or even with settings that look very Magic-like.

UB doesn’t move the story forward. Zero lore. Just a cash grab and nothing more. This game is not for the fans anymore. It’s for the next fans.

Let's look through the premiere Magic sets of the last 4 years.
  • Kaldheim
  • Strixhaven: School of Mages
  • Dungeons & Dragons: Adventures in the Forgotten Realms
  • Innistrad: Midnight Hunt
  • Innistrad: Crimson Vow
  • Kamigawa: Neon Dynasty
  • Streets of New Capenna
  • Dominaria United
  • The Brothers’ War
  • Phyrexia: All Will Be One
  • March of the Machine
  • Wilds of Eldraine
  • The Lost Caverns of Ixalan
  • Murders at Karlov Manor
  • Outlaws of Thunder Junction
  • Bloomburrow
  • Duskmourn: House of Horror
  • Foundations
  • Aetherdrift
  • Tarkir: Dragonstorm
  • Final Fantasy
  • Edge of Eternities
  • Marvel’s Spider-Man
Of these, how many of them have meaningful world building? How many of them feel as fleshed-out as Avatar? How many of them have stories that more than 5% of the audience bothered to read? All I remember during 2023/2024 was people moaning about Kellan, who has only been featured on 36 cards (someone please tell me how to exclude art cards, I've tried everything and Scryfall is endlessly annoying to me for this) because people just don't like the direction the game goes ever.

Looking at this list, I feel like Avatar (and Final Fantasy) feel more like traditional Magic than about half of these. Even beloved sets that do a reasonably good job of fleshing out there world like Theros proved to not have enough meat to them to fill out a whole block, and are a great case study for why single set visits are broadly an improvement. Midnight Hunt/Crimson Vow was another example of this -- two sets that showed that, poorly executed, Magic's worlds aren't deep enough to carry back-to-back sets.

As someone who does read most of the stories and follows/cares about the world of Magic quite a bit, I can't pretend that MID/VOW felt like they were moving the story forward, or contributing meaningfully to lore. They had about as much world building as I'd honestly expect out of a single standalone commander deck, and yeah, we've gotten more richness out of things like Doctor Who and 40k and Fallout with those. Do I prefer the visual aesthetic of the older Magic sets? Well, no, I mean, I think Avatar & Final Fantasy look visually better on average than Masques or Invasion block. I certainly prefer Ice Age or The Dark, but I'm in a minority there even amongst old heads.

Many Magic players rightfully criticize the hat sets, and they're right to, even if I think that EoE also falls for many of the pitfalls complained about in those sets. The only difference between EOE and OTJ is that we didn't get a bunch of Space Jaces running around, but as far as I'm concerned, I'm less upset about Marchesa wearing a cowboy hat and more annoyed at very surface-level tropes.

I think "cash grab" is a useless criticism. Doing what people want (represented in people parting with personal resources to purchase it), whether they realize it or not, is what a company is supposed to do. If people like something, they buy it.

If you want to call the Oil Slick bundle or the Chocobo Holiday bundle or the Avatar Commander bundle a "cash grab", sure, those products feel a little skeazy, but UB should theoretically give the WotC team more time to develop their own worlds and stories, force them to have it at a higher standard to stand out amongst the more popular established IP. I'm seeing more creative designs from UB than UW these days, Spider-Man excepted.

I'd love Magic to be "how it used to be" (but without blocks), but that kind of reactionary response is foundational incoherent, as no two old heads can even agree on what that means or when that line should be drawn.
 
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