General WotC are considering keywording ETB

I think Keyword Trading Post is a perfect example of why that style of wording doesn't work for Magic.

If that were a Hearthstone card, you could hover over the card and a nice pop-up would show up that would explain exactly what each of those words mean. For Magic... well, you're shit out of luck.
I very much agree with that. In magic the rules text has two purposes:
A: Tell players what a certain card does.
B: Tell players how a certain card works.

In other digital games the game itself enforces the rules - in magic the rules are negotiated between the two players. Just think of the earliest time you played magic with some friends and all the made up rules you were playing by. (I killed my opponents creatures by equipping Skullclamp)
 
some of the wordiness is also that they're running out of short, succinct names for things! Like, this is two textlines shorter if we say "this card" instead of the cardname:
Jace the Think Wizard.png
 
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