Rad makes me think of, like, totally radical, dude!
Already more appealing than WHO was, but they're really pushing this UB stuff. I'm sure that the nerds from these other IPs can be easily converted to nerds of MtG, but it's becoming a little alienating to me.
I completely disagree but it was a
terrible move to have this reveal literally the week after Doctor Who released. I would've done anything,
anything, even disrupt Ixalan spoilers, to avoid these optics.
We're at a rate of 2 UB releases a year, and a handful of SLs. It's honestly very reasonable and almost exactly what any fan would say is ideal if you asked them, even folks who don't prefer it.
2021: Two SL drops
2022:Three SL IPs, the Warhammer 40k decks, and more Transformers in BRO Set Boosters
2023: Five SL IPs, the LotR set, the Doctor Who decks, and more Jurassic Park in Ixalan Set Boosters
2024: Probably 1 IP per superdrop (4-5), Fallout decks, Ass Creed boosters. Extremely unlikely to get any other big releases, except
maybe another round of commander decks in Q4.
2025: Final Fantasy
I think this year we reached the peak. But yeah, it even undermines the hype for the Doctor Who set to have this reveal so soon. Not great marketing strategy imo