I have to wonder what part of it was conceptually exactly for you.
I'm a really big Dr. Who fan, so a set with all of my favorite characters from that show which doesn't have to worry about balancing limited or any constructed format other than literal Legacy should have been a slam dunk. But of course, they had to give most of my favorite characters bad cards. Not cool, WOTC!
Yeah, I'm on the "some of these designs are super cool, but the rest... are there?" train. It takes way less effort to slap together something overly cute, wordy, and complex than it does to make something streamlined and elegant.
I think you're 100% correct here. I realized that the reason why I didn't like most of the cards (but specifically the legendary characters) isn't just because the power level isn't quite there but because the actual
flavor is almost non-existent for a lot of these cards. My favorite Legendary card spoiled so far is Rory Williams:
I don't think this card is very good in its current state (waiting until turn 5 to attack with a Watchwolf is ), but the design is top-notch. It does a great job of illustrating The Last Centurion's story in a way that
is actually interesting for gameplay purposes. You play Rory, he spends a few centuries guarding the
Pandorica (in this case represented by the Clue token), and then he re-joins the fight when the Pandorica finally opens. Plus, if you have
Amy Pond (spoiler:
the person he's guarding), Rory can actually end his watch earlier since she's already out. The card is dripping with flavor. The design is so good that I think this card would have been awesome if it just didn't stay suspended for so long, and honestly, given the context of his interaction with Amy, it makes sense despite the fact that it severely limits his power level.
By contrast, a lot of the other cards aren't nearly that flavorful. What about
The Eleventh Doctor actually exemplifies the character? I guess giving something suspend kind of feels like some of the time stream-breaking shenanigans from the earlier portion of his run, but it doesn't really tell a story in the same way Rory does. And it doesn't even do anything that good. If you suspend something, you have to wait several turns before you get to play it unless it has a very low mana value... in which case, why are you going through the effort? I guess you might be able to Time Travel, but most of the cards that do that are also not very good. Eleven honestly feels like a
Fearless Halberdier doing its best
Passwall Adept impression with some random suspend trinket text to make it feel rare. This is a recurring theme for most of the creature cards in the set. For example,
Dinosaurs on a Spaceship just kind of... exists. In the episode, these Dinosaurs have been on the ship since the end of the Cretaceous period, waiting to be discovered by the doctor and his friends. In this card, you either hard cast them on turn six or suspend them on turn five... at which point they start pooping out Pterosaurs? Why? I get there were Pterosaurs in the episode, but it's not like they escaped the ship or anything like the flavor of the card implies. Unironically, a version of this card that more closely matches the original episode would either eschew the Pterosaur trigger altogether and simply have a cheap suspend cost or would have a smaller initial body and make the tokens on ETB. I'm aware that just makes the card either slightly better
Kjeldoran Halberder or a side-grade to
Riders of Rohan, but honestly, I think both would have fit the story better.
The thing is, WOTC has proven recently that they know how to make Universes Beyond cards that match the characters or story they are trying to emulate. Think about the Lord of the Rings set. There were so many designs that felt like something straight out of the books.
Andúril, Flame of the West? Your creature uses the blade to help enlist the Grey Host.
Arwen, Mortal Queen? Arwen gives up her immortality to be with the person she loves, strengthening them both in the process.
Flame of Anor?
Peregrin Took? Second Breakfast.
Stern Scolding? Stopping
Peregrin Took (and all of his other variants, for that matter) from being an idiot. Even very simple cards can tell a good story. But even barring that, there are still plenty of cards that are just good game pieces beyond their role as story spotlights.
Samwise Gamgee is a great example of this. Sure, he kind of plays into the food stuff that Sam is often involved with, and given some of the deeper lore, his ability to recur Historic cards can kind of be seen as a character reference. But that doesn't matter too much for Sam: his card is just good. It's a fun game piece to play with, even though it doesn't perfectly encapsulate the character in the same way as some of the aforementioned cards. A lot of the Dr. Who cards fail on both of these metrics. Sure, some of the Sagas are pretty powerful or flavorful, and so are some of the instants and sorceries, but the Doctors and most of his companions really aren't. I think Rory is the only companion card of the bunch that even comes close to some of the cards mentioned above (and he's not even technically a companion by game logic).
The thing is, good UB design isn't limited to LOTR.
Welcome to Jurassic Park is a great representation of the first film of its franchise. Even though it's not that powerful, it excels at being a compelling card thanks to its creative design and good abilities. Although not quite as perfect, the
Indominus Rex still feels like a hybrid monster dinosaur like it does in the movie. WOTC can clearly take characters from other IPs and make cool, fun, and playable cards. Why is Dr. Who getting the short end of the stick?
I wonder if it's the "commander" portion of the equation. The Warhammer 40K decks were also pretty disappointing in their legendary creature department. Sure, they had some cool designs, but outside of
Be'lakor, the Dark Master, most of them were pretty mediocre. I'm not as familiar with the 40K lore as I am with Dr. Who, LOTR, or Jurassic Park, but I am under the impression that the legends also suffered from the same lack of flavor issue. I haven't liked to blame Commander for everything as I have gotten older, but I think that may be the culprit in this case.
Anyway, to end on a positive note, I really freaking like
Rory Williams. I don't like doing Eratta, but I think modifying him to only suspend for a turn (and renaming him Rory, the Last Centurion) would make this card incredibly fun to play with. The design is phenomenal.