I will say, I spent like, the first 20 minutes of the movie trying to remember the lead actress' name. "Uh, oh shit, I know it's not Julia Roberts. What's the other one called... ugh... oh Sandra Bullock"
"Wait, the While You Were Sleeping one or the Pretty Woman one? No, her mouth isn't nearly big enough. Why do I think they look alike? Do they?"
Then a couple minutes later. "What's her name again? I just thought of this, why can't I remember. Something with an S... Susan? No, that's not right. Blerg.... oh, yeah, Sandra Bullock"
A few later. "This is ridiculous, I can't think of her name again. This time, when it comes we're going to come up with a mnemonic device. Uh...... no Jason, not Jula Roberts. Fuuuuuusandra Bullock! SB. Like BS but backwards. Reverse bullshit. Got it."
And from that point on I remembered.